Sugar Whipped is a bakery based out of Lititz, PA. This project actually started the opposite way a traditional rebrand does. We first designed an identity for her product Mallowhipped.
She was looking for something on the more retro side: soft pinks, oranges and blues, and a mascot. We landed on Mel the Marshmallow and this dreamy branding!
She was looking for something on the more retro side: soft pinks, oranges and blues, and a mascot. We landed on Mel the Marshmallow and this dreamy branding!
After we finished with Mallowhipped, we moved onto an actual logo revamp! From her original logo she liked the orange/teal color palette she had and wanted to keep a swirl. She wanted this new logo to reflect the Mallowhipped logo and have another mascot!
We then introduced Wendy the Whisk and a bright revamped logo!
We then introduced Wendy the Whisk and a bright revamped logo!
Unfortunately the brick and mortar storefront is closed. But we look forward to the future and hope they reopen soon!
